Why I’m Finally Systemising My Own Business (And Why You Might Want To Join Me)

I’ve been keeping a secret from my clients for 15 years.

Not a dark one. More of an embarrassing one. The kind that makes you wince when you finally say it out loud.

Here it is: I’ve spent 15 years helping business owners systemise and automate their businesses. I’ve won awards for it. Written a book about it. Charged £25,000 to do it for people. Mentored founders on the NatWest Accelerator. Delivered workshops to hundreds of business owners.

My own business? Completely dependent on me.

I know.

The Deliberate Mess

Here’s the thing though – it wasn’t an accident. I built it that way on purpose.

Configure Me This was my lockdown baby. After years working in other people’s businesses, I finally had something that was mine. And I wanted to be in the middle of it. Hands-on. Personal. Every client relationship, every project, every decision running through me.

Because I love it. Genuinely love the work.

I turned 40 last year. The plan was simple: build the empire. More speaking, more consulting, more of what I love. After ten years of trying for a family and being told it wasn’t going to happen, I’d made my peace with it. This was my path.

And then life threw a curveball.

I’m pregnant. Baby’s due in April. It was NOT in the plan -Gulp! 

When Deliberate Becomes a Problem

Suddenly everything looks different.

A business built around you – one you chose to build that way, one you designed because you loved being at the heart of it — becomes a problem when circumstances change.

That’s the thing about curveballs. They don’t care about your plans.

Yours might not be a baby. It might be your health. A family situation. A financial pressure. An opportunity you can’t ignore. Or just the quiet realisation that you don’t want to work like this anymore.

Whatever it is, the result is the same: when life changes, a business that can’t run without you isn’t freedom. It’s a trap.

And I’d built myself a very comfortable trap.

The Window

So January is my window. Six weeks before maternity leave kicks in to do for myself what I’ve spent 15 years teaching everyone else.

Document the processes. Train the team. Build the automations. Create the handover files. Everything that needs to happen for a business to run without its owner in the middle of everything.

I know exactly how to do this. I’ve done it dozens of times for other people. I’ve just never done it for myself.

The cobbler’s children have no shoes, as they say.

The Challenge

I’m doing this anyway. But it struck me – there might be other people in the same boat.

Business owners who know they should systemise. Who’ve probably started a dozen times. Downloaded the templates. Written half an SOP before something urgent came up. Who are stuck in the day-to-day, knowing it’s not sustainable, but never quite finding the time to fix it.

What if I did this in public? What if I opened up the methodology — the actual frameworks I use for £25k done-for-you projects — and let people work alongside me?

Same deadline. Same pressure. Same process. But together.

That’s the 30-Day Handover Challenge.

What It Actually Is

Five weeks. Five live workshops. Starting 27th January 2026, finishing 1st March.

Each week builds on the last:

Week 1: Identify everything that needs systemising. Prioritise ruthlessly.
Week 2: Document and improve the processes.
Week 3: Build team capability and handover documentation.
Week 4: Implement the automations.
Week 5: Lock in sustainability systems so it keeps running after the challenge ends.

By the end, you’ve got a business that doesn’t need you in the middle of everything. Documented processes. Trained team or clear hiring brief. Working automations. A proper “if I get hit by a bus” file.

Everything anyone would need to run your business if you disappeared tomorrow.

Why Now

I’ll be honest — I’m only running this once.

After March, I’ll have other priorities. This isn’t manufactured scarcity. It’s just the reality of my situation.

There’s something powerful about a deadline that can’t move. It focuses the mind. It forces decisions. It makes you actually do the thing instead of endlessly planning to do the thing.

My deadline is a baby. Yours might be something else entirely.

But if you’ve got a curveball coming — or you can feel one on the horizon — this might be your window too.

The Details

20 spots. £499/month for 12 months, or £4,999 if you pay in full and save £999.

There’s a free Prep Party on Sunday 12th January if you want to get a feel for it before you commit. Enrolment closes midnight that same day.

Find out more and secure your spot here.

I’m doing this anyway. There’s room for 20 to come with me.

See you there!